What a Professional Service Website Actually Needs
The seven elements every credible business website must have, and the three most businesses get wrong.
Resources
Field notes on professional web presence.
Articles for service business owners thinking through their online presence. Practical, no fluff, written from real engagements with serious businesses across two markets.
Why Your Homepage Headline Is Hurting You
The single sentence at the top of your homepage costs you clients every month. Here is how to fix it.
Google Business Profile: Setup vs. Optimization
The difference between a profile that exists and a profile that brings in clients, and why most businesses stop at the first.
The Email Address Test
What your business email address says about you before a prospective client even reads your message.
The library is being written. We publish slowly, on purpose. If you want to be notified when new resources go live, drop us a line through the contact page.
Get Started
Want this thinking applied to your business?
A consultation is the fastest way to find out what would actually move the needle for your specific situation.